Distracted Boyfriend Photo Meme is Sexist, Sweden’s Ad Regulator Rules

The widely-shared Distracted Boyfriend photo meme has been ruled to be sexist by Sweden’s advertising regulator.

The photo was originally captured by Barcelona-based photographer Antonio Guillem and sold as a stock photo titled, “Man Looking at Other Woman.” In 2017, the Internet began remixing the image into humorous memes, and Guillem’s photo took on a life of its own.

Although its popularity has waned since its peak in 2017, the Swedish Internet services provider Bahnhof used the meme photo for a job recruitment ad posted to Facebook in April.

For the rest of the article from Petapixel.com click here.